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July 15, 2008
 
Issue 6
Presented by                                 
Preferred Staging                          
Serving Virginia, Maryland and DC
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Preferred Staging
the art of home preparation 
The Art of Marketing Your Home
 
ps 10 ways to add value to your home
 
ps Home seller's checklist
 
ps Add curb appeal to sell your home fast
 
 
asp logo 4 pricing strategies to sell your home
 
asp logo Top 6 buyer turn-offs (video)
Staging in Action
 
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What Our Clients are Saying
 
Monica was referred to me by my real estate agent (Sharon Peacock, REMax, Ashburn, VA) in order to help get my house ready to sell. I had never worked with a staging consultant before and I didn't really know what to expect. I knew that I had to spruce up my house in order to make it more appealing to potential buyers; however, I really had no idea how to think like a buyer.
 
Monica was extremely professional. She explained in detail the difference between staging and interior design. One point that she made that stuck with me was that staging is the opposite of interior design. An interior designer is trying to make a home more livable and comfortable for its inhabitants. Interior designers are working to personalize a space to its owners. A staging consultant is doing just the opposite - taking the personalization out of a house so that prospective buyers can see themselves in the house. I had to completely re-think how I viewed my house.
 
Monica went room by room, took pictures, and gave me a feel for what she would recommend. She painstakingly evaluated every room inside my house, including the garage, as well as the outside of the house. She used her pictures of the house and her extensive experience to recommend very specific, workable changes to make the house more appealing. Monica did a great job of using what I had to make the house work.
 
I was amazed at some of Monica's suggestions - they were things I would never have considered. I must say that Monica's report and recommendations far exceeded my expectations. Her service was a real value and worth every penny I spent with her.
 
Michelle Teel
Homeowner
Ashburn, Virginia
 
Home Preparation Guide
 
Staging for Advantage
 
Staged and Under Contract in 6 Weeks  
 
Recently, we reviewed the importance of vacant staging. We generally don't like to talk about our successes until they have actually closed (something about having to knock on wood, throw some salt over your shoulder and crossing your fingers - we don't like jinxing our clients).
 
Washington DC Living Room Before Home Staging  Washington DC Living Room After Home Staging
 
Washington DC house entrance before home staging  Washington DC house entrance after home staging
 
DC bedroom before home staging  DC bedroom after home staging
 
This DC row house was something of a budget challenge. The client wanted nice, but not expensive.
 
"Hey, we can do that!" I said. Instead of a full staging in each of the rooms, we went with a full staging in the living room, the room buyers would see immediately upon entering the home. We did a small vignette in the dining area and a few pieces in the master bedroom.         
 
These touches were just enough to give buyers a sense of space and what could be done with the rooms. Can't argue with success. Staged, listed and under contract in 6 weeks.  
 
If you are selling a vacant, staging will give you the edge. In this market as little as one month's mortgage payment is all it takes to have buyers see the home in a whole new light.   
 
All the Best, 
 
703-851-2690 
the art of home preparation
 
Preferred Staging | 47837 Allegheny Circle | Potomac Falls | VA | 20165