Return to Index

 
September 30, 2008
 
Issue 8
Presented by                                 
Preferred Staging                          
Serving Virginia, Maryland and DC
header 
Preferred Staging
the art of home preparation 
 
 
The Art of Marketing Your Home
 
ps Its not your home anymore
 
ps Repairs that reap rewards
 
ps 10 reasons homes do not sell
 
ps Curb appeal will help you sell
 
asp logo What color should you paint your house
 
Staging in Action
 
asp logo

asp logo

 
 
What Our Clients are Saying
 
Monica was referred to me by my real estate agent (Sharon Peacock, REMax, Ashburn, VA) in order to help get my house ready to sell. I had never worked with a staging consultant before and I didn't really know what to expect. I knew that I had to spruce up my house in order to make it more appealing to potential buyers; however, I really had no idea how to think like a buyer.
 
Monica was extremely professional. She explained in detail the difference between staging and interior design. One point that she made that stuck with me was that staging is the opposite of interior design. An interior designer is trying to make a home more livable and comfortable for its inhabitants. Interior designers are working to personalize a space to its owners. A staging consultant is doing just the opposite - taking the personalization out of a house so that prospective buyers can see themselves in the house. I had to completely re-think how I viewed my house.
 
Monica went room by room, took pictures, and gave me a feel for what she would recommend. She painstakingly evaluated every room inside my house, including the garage, as well as the outside of the house. She used her pictures of the house and her extensive experience to recommend very specific, workable changes to make the house more appealing. Monica did a great job of using what I had to make the house work.
 
I was amazed at some of Monica's suggestions - they were things I would never have considered. I must say that Monica's report and recommendations far exceeded my expectations. Her service was a real value and worth every penny I spent with her.
 
Michelle Teel
Homeowner
Ashburn, Virginia
 
Home Preparation Guide
 
Are you getting your home ready for sale? Is your home already on the market? Preferred Staging's home preparation guide is a great resource for the most impactful ideas and projects to help you get ready for the big event. Get your copy today. After reviewing the guide, please let us know if there is something we can do to help you sell your home fast!
Staging for Advantage
 
Can Do Condos  
 
Looking back across the last year of publishing this weekly newsletter (for those who may have missed it, last week was our 52nd issue - woohoo!), I realized I have never featured a condo! I don't know why, maybe the single family homes have more drama, there are more rooms to fill, the row houses in DC have a story to tell, who knows. Well, here is our first condo staging story.  
 
We just finished this awesome condo in the Landmark area of Alexandria. This is a big unit with a western exposure. The listing agent, BJ Cyr, has a great photo of the sun setting as seen from the condo balcony. Take a look at the listing photos on BJ's site. (Since the property was just staged, the listing photos do not reflect the staging.)
 
The living room was a very neutral gray, which goes with any decor. The track lighting allowed us to highlight art work on the walls.
 
Alexandria condo living room before home staging  Alexandria condo living room after home staging
 
The rooms where so large, that we actually placed the furniture against the walls. In this case the the rooms actually look bigger and allowed us to emphasize the stunning view from the 17th floor.
 
Alexandria condo living room before home staging  Alexandria condo living room after home staging
 
On-trend turquoise paint in the master bedroom was very unique. With the right bedding, a very soothing environment is achieved.
 
Alexandria condo bed room before home staging  Alexandria condo bed room after home staging
 
With the open floor plan of a condo, you need to coordinate the transition between spaces. In this case, the sofa table in the living room (seen in the distance below) is a similar style to the dining room furniture.
 
Alexandria condo dining room before home staging  Alexandria condo dining room after home staging
 
Alexandria condo dining room before home staging  Alexandria condo dining room after home staging
 
The seller loved the results! She said she was considering moving back in!

All the Best,
 
703-851-2690 
the art of home preparation
 
 
Join our Mailing List!