Home staging is the best investment you will ever make. Period.
That's a bold statement, but our statistics show that Preferred Staging can provide a 1,200% return on investment - that is 12 times your money!
Hard to believe? Please read on...
We believe that an investment, such as home staging, needs to have a clear and well-supported return, so lets run some numbers.
The cost of a full, professionally staged home is typically less than 1% of the list price. The graph below shows that Preferred Staging's clients received a 9% more of their asking price, compared to not staging at all. We can make this statement because in 2014 Preferred Staging homes sold for 98.5% of list, while properties that showed as vacant sold for an average of 89% of list. (2015 stats will be available in February, 2016)
As we stated above, staging typically costs less than 1% of the list price. Our average is about 0.75% of the list price, and our clients retained 9% more of their list price than those who sold their homes as vacant - that's 12 times more than they spent, or 1,200%.
Here's how our 2014 numbers broke down.
A couple comments on the chart above. First, we have included all 2014 proposals in the sample. We actually stage the vast majority of the proposals we do, so the sample size of the other categories is fairly small. However, these numbers have remained consistent over the last several years that we have been tracking our results, so we feel they represent fairly our experience in the Washington DC metropolitan area.