Rowhouse in Washington DC Staged with Warmth and Tradition

Staging homes in Washington, DC requires flexibility to go contemporary on one job and warm and traditional in the next. This home begged for a warm presentation. With occasional exposed brick and wood beams, we needed to bring out the character of the property without making it feel like you were down on the farm.

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Other aspects of the home reflected a colonial feel and required a more modern touch so the home kept a transitional feel. The living and dining areas afforded a more elegant execution and brought out the quality of the construction and attention to detail.

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The bedroom was painted a beautiful blue-gray. This is far from a neutral color, but we were able to neutralize the room with light bedding, headboard and a reading chair. The light gray area rug provides continuity from top to bottom.

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If you are interested in learning more about home staging row houses in Washington DC go to our home page and browse around.. 

If you are considering selling your home in Washington DC, Virginia or Maryland and wish to use home staging, sign up for our newsletter and receive a complimentary home preparation guide. Both the newsletter and the guide will direct you in the best preparation projects to ready your home for sale.

Budget Home Staging is a Mistake in the Washington DC Metro Region

For the fourth year in a row, Preferred Staging has compiled home staging statistics for the Washington DC, suburban Maryland and Northern Virginia market. What initially surprised us has now become a common theme - budget staging actually hurts a home's value.

And how is the value hurt?  Poor stagings neither show nor photograph well, and are often confusing or distracting to buyers. These homes will most likely sit on the market for longer and endure multiple price drops - all of which devalue the property and cost the home owner money in continued maintenance as well as lost revenue from the sale.

We were initially surprised by our findings because one of home staging's effects is to give home buyers an idea as to what the room could be used for. In theory, you don't need to completely furnish a room to define it. But in practice, a partially staged or under-staged room leaves buyers feeling confused and distracted.  Staging with vignettes or cutting corners by not using end tables and lamps and not hanging art on the wall can leave the impression that the room is not complete, that it lacks a sense of purpose and doesn't really show how a buyer can best live in that space.  Worse yet is when a partially staged room looks like the buyer simply left behind their throw-away furniture.

The bigger problem surfaces with the listing photos.  Almost 100% of all new home searches start online, and sellers have only about 30 seconds to impress today's tech savvy buyers before they'll simply click to the next listing.  When listing photos show a partially staged or disjointed room, they're not going to be enticed to want to go and see that house.

We all know that buying a house is as much psychological as it is emotional and rational, and we understand that buyers are subconsciously passing judgment and creating a narrative not just about the house but the sellers as well.   You want that narrative to be a positive one.  

What narrative would these photos generate in the minds of potential buyers?  These are all photos of "staged" houses.

 

So what's a budget staging?  As demonstrated by the photos above, a budget staging uses smaller furniture and fewer pieces, and much fewer accessories, often not using rugs, lamps and art.  They also stage fewer rooms and sometimes leave major rooms vacant.  Because there is less inventory, less labor is involved so the overall price is lower than that of a professional stager.  But as you can see from the above examples, budget staging does not add any value to the home.  

Using smaller pieces of furniture does not make a room look bigger and in fact the opposite is true - the room looks smaller. Staging only one or two rooms on the main level presents a disjointed house.  

Another trick that budget stagers use are composite beds, which are a liability.  A composite bed is usually composed of things that a real bed isn't - buckets or bins are the base. There is no real bed frame or box spring, and usually no headboard.  It may look good, but if you sit or lean against it, it will fall apart and a buyer could land on the floor and possibly injure themselves.  It's also a distraction - to protect themselves, a sign has to be  put on the bed along the lines of "For Display Purposes Only - Do Not Sit".  Buyers are going to be intrigued to investigate, and then they're no longer interested in the house.  What do you think they'll remember about the house?  The great kitchen or the fake bed?

As our home staging statistics confirm, leaving a home vacant is better than partial, minimal, or budget home staging, but if leaving a house vacant can mean as much as a 6% loss compared to a professional staging, imagine the loss as a result of a budget staging.  

To maximize the value of your Northern Virginia, Washington DC or Maryland home, full home staging is our recommendation.

Give us a call to ensure your Washington DC area home is staged to maximize its value.

If you are considering selling your home in Washington DC, Virginia or Maryland and wish to use home staging, sign up for our newsletter and receive a complimentary home preparation guide. Both the newsletter and the guide will direct you in the best preparation projects to ready your home for sale.

If you are interested in learning more about home staging in Washington DC go to our home page and browse around. 

How To Win More Real Estate Listings

First, let me be clear...I am not a Realtor. So what could I possibly know about how Realtors can win more listings? Well, as an experienced home stager, my business is to create and emphasize key points of differences in the homes we prepare for sale. I also work with many real estate agents in Northern Virginia, Maryland and of course Washington DC. These agents have referred to me in the past as their "secret weapon".

I believe my Realtor partners use our relationship as a way to win more listings. There are lots of stagers today. Nine years ago, when I started Preferred Staging, there were only a handful and staging was used by a few Realtors as their key differentiator. Now, staging is generally understood as beneficial to the sale of a home and most agents have a stager they work with. 

But, does your current stager actually help you win more business? Probably not.

Working with an award winning stager, however, could be a game changer. 

Consider this conversation with a potential client..."I see loads of potential in your home. With your permission, I'd like to bring in my staging partner - they have been rated top 10 in the country for the last 2 years. With their help, I really think we can create great interest when we go to market."

Now, we are hardly objective, but I have to believe that the conversation above dramatically increases the odds of your winning the listing.

Of course, if you have not figured it out by now, the nationally recognized stager is Preferred Staging

If you are a Realtor serving Northern Virginia, Montgomery County in Maryland, or of course Washington, DC, please give us a call (703.851.2690) or email us.

I believe, together, we can make a difference in your success.

 

If you are considering selling your home in Washington DC, Virginia or Maryland and wish to use home staging, sign up for our newsletter and receive a complimentary home preparation guide. Both the newsletter and the guide will direct you in the best preparation projects to ready your home for sale.

If you are interested in learning more about home staging in Northern Virginia, Washington DC or Maryland go to our home page and browse around.