the proof is in the numbers

Home staging is the best investment you will ever make. Period.

That's a bold statement, but our statistics show that Preferred Staging can provide over a 700% return on investment - that is more than 7 times your money!

Hard to believe? Please read on...

We believe that an investment, such as home staging, needs to have a clear and well-supported return, so let's run some numbers.

The average cost of a full, professionally staged home is typically is about 0.75% of the list price. The graph below shows that Preferred Staging's clients received 6% more of their asking price compared to not staging at all. We can make this statement because in 2018 Preferred Staging homes sold for 99% of list, while properties that showed as vacant sold for an average of 93% of list. 

As we stated above, our average staging investment is about 0.75% of the list price, and our clients retained 6% more of their list price than those who sold their homes as vacant - that's over 7 times more than they spent, or more than a 700% return on investment.


A couple comments on the chart above. First, we have included all 2018 proposals in the sample. We actually stage the vast majority of the proposals we do, so the sample size of the other categories is fairly small. However, these numbers have remained consistent over the last several years, so we feel they represent fairly our experience in the Washington DC metropolitan area. 

Industry-wide, the National Association of Realtors Profile of Home Staging indicated that 96% of Realtors believed home staging impacted buyers.

2019 NAR Stats

  • 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

  • 25% of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.

  • 40% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.

  • 40% of Buyers were more willing to walk through a home they saw online.