How To Win More Real Estate Listings


First, let me be clear...I am not a Realtor. So what could I possibly know about how Realtors can win more listings? Well, as an experienced home stager, my business is to create and emphasize key points of differences in the homes we prepare for sale. I also work with many real estate agents in Northern Virginia, Maryland and of course Washington DC. These agents have referred to me in the past as their "secret weapon".

I believe my Realtor partners use our relationship as a way to win more listings. There are lots of stagers today. Nine years ago, when I started Preferred Staging, there were only a handful and staging was used by a few Realtors as their key differentiator. Now, staging is generally understood as beneficial to the sale of a home and most agents have a stager they work with. 

But, does your current stager actually help you win more business? Probably not.

Working with an award winning stager, however, could be a game changer. 

Consider this conversation with a potential client..."I see loads of potential in your home. With your permission, I'd like to bring in my staging partner - they have been rated top 10 in the country for the last 2 years. With their help, I really think we can create great interest when we go to market."

Now, we are hardly objective, but I have to believe that the conversation above dramatically increases the odds of your winning the listing.

Of course, if you have not figured it out by now, the nationally recognized stager is Preferred Staging. 

If you are a Realtor serving Northern Virginia, Montgomery County in Maryland, or of course Washington, DC, please give us a call (703.851.2690) or email us.

I believe, together, we can make a difference in your success.

If you are considering selling your home in Washington DC, Virginia or Maryland and wish to use home staging, sign up for our newsletter and receive a complimentary home preparation guide. Both the newsletter and the guide will direct you in the best preparation projects to ready your home for sale.

If you are interested in learning more about home staging in Northern Virginia, Washington DC or Maryland go to our home page and browse around.